An interesting thing happens when you sit around a table with a handful of highly influential internet marketing experts. It has all the potential in the world to be the most exhilarating conversation with individuals who have their finger on the pulse of what’s working now in new media.
It also has the potential to be the most cold and isolating social engagement you’ll ever experience.
I was recently at New Media Expo in Las Vegas and had the to opportunity to sit down with a few industry experts over beers and brats; one of them had massive influence as a Google exert with over 1.5 million in their circles. I did my normal thing by asking them questions about what they did, where they were from, etc, but I had limited success engaging them in a conversation because they all had their phones in their hands and were heavily engaged in messaging.
I quickly realized that conversing with me held less value to them then conversing on their smart phones, and that realization was the saddest reflection of social engagement I have experienced in a very long time.
The real irony is that to be successful in internet marketing, particularly social media, your content has to be relevant enough to your audience that they engage in it… meaning they like, comment and share it.
FACE PALM: Shouldn’t your offline social engagement be more valuable than your online social engagement?
Social engagement is the way of SEO today.
As a business breakthrough expert that specializes in offline relationship building, I focus a lot of time explaining to business owners that the key lever to standing out in today’s high tech economy is their ability to connect at a heart level with people. That’s what we all inherently want, and it will never change regardless of technology.
So when you’re trying to have a conversation with someone and their attention is directed on their phone, it sends one powerful (negative) message: You’re not worthy of their attention.
Be aware of what you’re doing, why you’re doing it, when you’re doing it and how you’re doing it when you’re in the company of others.
“Be” with the people you’re with.
This ends the Gospel According to Pamela.