More and more, authority content creators are turning to podcasting as another vehicle to drive their information into the marketplace. I am all about the customer experience, so if you are a podcaster, here are a few observations to take into your work that may help you increase your effectiveness and grow your audience base.
- Length: I’m personally not opposed to a 45-60 minute listening experience if it’s entertaining, but many listeners I’ve surveyed are looking for two things: Smaller, bite sized episodes they can listen to when they’re commuting or walking the dog. Have each episode offer us a juicy morsel that leaves us hungry for more. And if you want to go long, you better wow me in the first 10 minutes or I’m bouncing.
- About Juicy Morsels: You’re brimming with amazing thoughts and ideas to share and you inherently want to share it all at once. I listen to a lot of education based podcasts on business marketing, and combining multiple subjects into one episode is not a great format. Often times I’ll want to go back and re-listen to a juicy nugget and I can’t find it buried in an episode that has an array of topics. I don’t have the time to re-listen to the entire program and I end up moving on. Now, if you want to go through the effort of time-stamping your program and putting that in the description so that I can fast forward to the specific topics, awesome. But it’s a huge post-production time sucker.
- Cataloging & Tagging: With more and more people finding your program, you’re going to want them to fall in love with you and eventually listen to your entire library. Your ability to manage the content in your library so that we, the consumer of your content, can find a subject quickly is key. If you have five one hour-long programs with 10 topics in each then unless I’m already in love with your work, I’m not likely to listen to the entire program – possibly missing out on some great content.
- On the use of co-hosts: Many podcasters are choosing to present with a co-host to add a dash of yin to their yang. Terrific, love the idea. One piece of advice here: Don’t interrupt them (unless you want to strip them of their authority). I see this all the time and it’s a huge mistake because what it says to the listening audience is that your thoughts are more important then theirs. And if that’s true, then you have the wrong co-host. Listen to what they’re saying and then “plus” it with your point.
Thank you for sharing your thoughts on your listening experiences with podcasts below.